In early July 2024, the vibrant city of Brussels hosted the Ethereum Global Hackathon, an event that brought together innovators from around the world. Among the standout collaborations was the partnership between the streetwear clothing brand The RE-UP and the Parisian developers behind the Sorcel token gate application.
The Parisian developers—Emile, Adrien, and Eclipse—showcased their technical prowess and their impeccable style by donning The RE-UP’s cutting-edge streetwear. Emile and Adrien made a bold statement in the Oversized T-shirt: DGAF, a piece that embodies the brand’s rebellious and confident spirit. Meanwhile, Eclipse represented the brand in the official RE-UP hoodie, and the oversized tee Not for everyone blending comfort with urban sophistication.
This collaboration highlighted the seamless integration of fashion and technology. The RE-UP’s stylish streetwear not only made a visual impact at the hackathon but also underscored the brand’s commitment to supporting innovative projects within the tech community. The Sorcel team’s participation, dressed in The RE-UP’s attire, symbolized a perfect fusion of cultural aesthetics and technological advancement.
Together, The RE-UP and Sorcel left a lasting impression at the Ethereum Global Hackathon, demonstrating that the future of streetwear and blockchain technology is not only innovative but also stylishly interconnected.
The RE-UP double XL is more than a brand; it’s a community of forward-thinkers, trendsetters, and innovators. Whether you’re a hip hop enthusiast, a fashion aficionado, or a tech pioneer, we invite you to join us on this exciting journey. Explore our latest collections, engage with our community, and be a part of the future of fashion.
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